MARKETING MATTERS: From Contract to Book Launch

From Contract to Book launch - A 4-Week Live Workshop for Children’s Book Creators

A simple, strategic system to market your book with confidence, clarity and zero overwhelm.

You’ve written the book.
Now it’s time to get it into the hands of the readers who need it.

Marketing Matters is a 4-week live online workshop that teaches you exactly what to do, when to do it, and how to build excitement for your book, even if marketing feels scary, confusing or completely overwhelming right now.

This isn’t corporate jargon.
This isn’t guesswork.
This is a clear, practical, step-by-step marketing framework built specifically for children’s book creators developed by someone who's been on both sides of the publishing fence!

I’m Mary Anastasiou, children’s author, designer and publishing marketer with 30+ years’ experience creating brands, launching books and helping authors build long-term careers in kids’ publishing. I’ve worked as Creative Director, Managing Editor and Marketing Manager, mentored creators through KidLit Vic and CYA, and developed or launched more than 500 children’s books across picture books, junior fiction, MG and YA.

My passion? Making marketing feel simple, doable and exciting, especially for creators who feel overwhelmed, unsure, or invisible.

Now let’s get you seen, supported and successful.

This Workshop Helps You:

• Build an audience before your book launches
• Grow a fanbase that stays with you long-term
• Create a marketing plan you can actually stick to
• Know exactly what to post, pitch and promote
• Feel confident (not lost) every time you show up online
• Launch your book with excitement, not anxiety
• Keep momentum going long after release day

If you want clear steps instead of chaos, you’re in the right place.

What You’ll Learn (Plain English. No fluff.)

Week 1: Know Your Audience

• Who you’re talking to
• What they care about
• How to connect without 'selling'
• How to turn strangers into fans

Week 2: Your 12-Month Marketing Plan

• What to do at 12, 6 and 3 months
• How to time school, media and reviewer outreach
• A simple weekly system that builds momentum

Week 3: The Right Channels for YOU

• PR, reviews, collabs, events + socials made simple
• What actually works for kids’ books
• Where to focus your energy

Week 4: Launch + Beyond

• How to create a memorable launch month
• How to keep visibility high afterwards
• How to turn buyers into lifelong fans

Everything is broken down into clear steps you can take, immediately.

What You Get

• 4 x 1-Hour Live Weekly Sessions (Zoom)

• The Full Marketing Matters Workbook (PDF)

• The Complete Workshop Presentation Deck (PDF)

• Access to the Publishing Matters Facebook Group

• Replay Access

Who This Is Perfect For

• New authors who feel overwhelmed
• Self-published creators doing everything alone
• Traditionally published authors who aren’t getting marketing support
• Illustrators wanting more visibility
• Anyone who wants a simple, sustainable plan (not 100 competing tasks)

If you want marketing to feel doable (not draining) this is exactly what you need.

If you're looking for:

• A clear marketing plan you can follow instantly
• More confidence, more clarity, more connection
• Less overwhelm, less guessing, less 'what do I do next?'
• A launch strategy that makes your book impossible to ignore
• Tools, templates + support so you never feel alone in the process

Then this is the workshop for you!

Ready to launch your book with confidence? Enrol now and let’s build your marketing plan together.

Minimum 4hr commitment (60 minutes every Thursday evening for 4 weeks)